
Eric Barker excerpts from Richard Wiseman's book Quirkology. On what makes for a successful online dating profile:
The results showed that a 70 percent “this is me” versus 30 percent “this is what I am looking for” balance attracted the greatest number of replies. It seems that if you devote more than 70 percent of the ad to describing yourself, you look self-centered. Less than 70 percent and you look suspicious.
(Image: a map of Louisiana, with the "names of cities, towns, and neighborhoods replaced with the words people use to describe themselves and those they want to be with" from online dating profiles, by media artist Roger Luke DuBois from his series, A More Perfect Union)