Andrew Phelps test drives a new project from the Sunlight Foundation called Inbox Influence. The Gmail plugin scans body text, email addresses and links from companies, political candidates, and friends and family to expose that entity’s political connections:
That kind of information might help people make better decisions about whom they do business with. I pay Comcast $55 a month for Internet access, and I never thought to look up the company’s political history. Might I choose to take my business elsewhere? What if I find out my favorite grocery store gives money to causes I don’t support? Or that my aunt is a closeted Tea Partier?