The Independent reported that bin Laden "contemplated changing the name of al-Qa’ida in order to rebrand the organisation and make it more attractive to potential recruits." The New Yorker brainstorms new names:
Terrora: Extensive market research on pills and cars has shown decisively that the soft vowel ending greatly increases trust. I assume that’s why you selected Al Qaeda in the first place. So let’s stick with that but emphasize to a much greater extent what you do—which is, let’s be frank, terrorism. Like it or not, English is still the world’s principal language where corporate identities are concerned.
The Dish 