by Patrick Appel
Mark Bittman uses the great national pigout to explore it:
The “Meatless Mondays” campaign, jointly launched by the Johns Hopkins and Columbia University schools of public health in 2003, is potentially the latest greatest food slogan to gain traction in the U.S. According to a survey conducted by FGI research (paid for by Meatless Mondays), awareness of the program has reached 50 percent among adults (up from 30 percent six months earlier), with 27 percent of those aware saying that Meatless Mondays had influenced their decision to cut back on meat. … The Fourth of July may not be the day to trade in your hot dog, but the following Monday is a good one for beans and rice.
The Dish 