by Chris Bodenner
Dan O'Connor examines the impact of ratings sites on the medical profession:
The animating idea of a profession is that, within a field of knowledge, members of that profession know best. This idea is in direct, if not always conscious, conflict with the open, democratic culture of social media. And this conflict – which we have already seen start to play out in the debates over the accuracy of health information online – will only increase in the coming years as the insulated, authority-respecting culture of the medical profession increasingly finds itself at odds with an Internet culture where a possibly dubious authenticity and personal experience are valued over academic degrees and institutional titles.