by Zoë Pollock
Rebecca Cullers rages against a new milk ad that suggests boyfriends buy it for their bitchy girlfriends, since milk can help "reduce the symptoms of PMS":
Let's put my gender aside and consider this as a long-term marketing strategy for milk. The campaign probably will appeal to men, as sad as that makes me. But you know that poor, unknowingly sexist guy out there will inevitably offer milk to his significant other as a nice way to say, "I think your concerns are invalid and you're just bitching at me because your baby maker is about to blow." Even sadder, that same asshat will probably do it when she's not anywhere near her period. And once she associates the suggestion that she drink milk with the suggestion that she's a hormone-crazed psycho-bitch, do you think her milk consumption will increase or decrease?
The Dish 