Rob Walker and his friends at the Hypothetical Development Organization dreamed up designs for imaginary buildings. Their project, like the New Orleans Loitering Centre illustrated above, satirizes the plans for future condominiums you often see in developing neighborhoods:
The moment that interests me most, I suppose, would be the random passerby who suddenly notices that building he or she has walked past a hundred times, just because there's this sign on it, this arrestingly uncanny sign that tells a story that's blatantly and intentionally absurd. I think that moment — the story, in one image, of an implausible future for an unpopular place — makes the building exist again in a new way. It changes nothing into something.
The Dish 