Match.com For College

by Patrick Appel

Kevin Carey checks in on the college admissions process. He touts ConnectEDU, a website that will use data to match students to colleges "in the same way that Amazon uses millions of sales records to advise customers about what books they might like to buy and Match.com helps the lovelorn find a compatible date":

This won’t just help the brightest, most driven kids. Bad matching is a problem throughout higher education, from top to bottom. Among all students who enroll in college, most will either transfer or drop out. For African American students and those whose parents never went to college, the transfer/dropout rate is closer to two-thirds. Most students don’t live in the resource-rich, intensely college-focused environment that upper-middle-class students take for granted. So they often default to whatever college is cheapest and closest to home. Tools like ConnectEDU will give them a way to find something better.

He goes on to imagine other facets of a vastly more efficient college admissions process.