by Patrick Appel
Greg Beato says the Apple mogul pioneered business casual:
[B]usiness casual isn’t just a style of dress. It’s also a more general phenomenon, a synthesis of work and leisure, the orderly and the improvisational, routine and rebellion. In the business casual era, our work lives have grown more creative, but creativity itself has grown more structured and private life has grown more business-like. The signature dwelling place of the business casual era is the live/work loft, where domestic space is rendered with the tasteful sterility of a reception area in a well-funded start-up. The signature meeting place of the business casual era is Starbucks, which replaces the boozy conviviality of the corner bar with plenty of electrical outlets for laptops, free wi-fi, and productivity-enhancing caffeine.