A reader writes:
I noticed you mentioned Netflix splitting into two companies (Qwikster is a simply
horrendous name). If you haven't heard, Netflix evidently forgot to see if the company name was available on Twitter. Check out the @Qwikster account – the avatar of Elmo smoking a joint is a great image for the new company. Techcrunch has a great article rounding up some of the snarkiest responses to the Qwikster Twitter page. My favorite: "So I just got first @Qwikster dvd and it smelled like pot. Hey @Netflix PR team maybe do some research next time."
Dish fave:
Hey little @qwikster dude! Whatever Netflix offers you for the account will be a low-ball bid. Get in touch dude, I have a lawyer for you.
But selling the handle might not be so easy:
Someone should probably tell Jason that selling Twitter handles is strictly against Twitter’s Terms Of Service, and attempts to do so can quickly result in the banhammer being dropped. Then Qwikster gets their name, free of charge.
The Dish 