Martin Langeveld predicts that the Kindle Fire's heavy emphasis on shopping and e-commerce will "impact every business engaged in advertising" – especially as tablet adoption approaches its projected market saturation level of 80 percent:
Cheap but robust tablets will have built-in means of delivering advertisements — because that’s the new bargain offered by Amazon. “A service, not a tablet.” Amazon’s giving away the razors in order to sell the blades. Besides books, movies, and music content, Amazon’s service will include ads, including local “Kindle Special Offers,” Bezos said during yesterday’s announcement.