Twittertainment

Joe Hagan explores Twitter's attempts to monetize. Felix Salmon glimpses the larger picture:

Back in June, Twitter reached the point at which it was publishing 200 million tweets per day … It’s true that a lot of those tweets are read by a relatively small number of people, and that a tiny minority of those tweets get broadcast to millions, either directly or by being retweeted. But Twitter — along with Facebook — is at the forefront of what Arianna Huffington astutely identified as an incredibly important and powerful new trend: “self-expression has become the new entertainment”.