Marshall Sella went undercover to understand the allure of the gay-cruising app. After interviewing the men who met up with him, he applied his knowledge to Blendr, the straight version:
In large part, human interaction is irrational or it is nothing. This is especially true with dumb sex. Dumb sex makes a fool of logic. If you're the man who has a "type" in romance, you probably also have a "system" at cards. Blendr is built on these insights into our silliness and our strangeness, and instead of finding you the person you think you're looking for, the software opens your eyes to the people around you.
The Dish 