That's what Raymond Tallis calls much of the research purporting to draw big conclusions from neuroscience:
Tallis informs 60 people gathered in a Kent lecture hall that his talk will demolish two "pillars of unwisdom." The first, "neuromania," is the notion that to understand people you must peer into the "intracranial darkness" of their skulls with brain-scanning technology. The second, "Darwinitis," is the idea that Charles Darwin's evolutionary theory can explain not just the origin of the human species—a claim Tallis enthusiastically accepts—but also the nature of human behavior and institutions. Those trends, as Tallis sees them, are like "intellectual illnesses" metastasizing from academic labs into popular culture. He sees the symptoms in neuro-economic thinkers who explain our susceptibility to subprime mortgages by describing how our brains evolved to favor short-term rewards. He sees them in philosophers who claim that our primate minds admire paintings of landscapes that would have supported hunting and gathering. He sees it in neurotheologians who preach that "God is a tingle in the 'God spot' in the brain."
Mark Anthony Signorelli concurs:
Over and over again, Tallis shows us that the portrait of human life presented by materialism – of things like romantic love, or economic deliberation – bears absolutely no resemblance to human life as it is really lived and experienced by every one of us. It is that experience – the realm of conscious desire, belief, and action – which Tallis insists is the realm of human reality; his book is essentially one long relentless assertion of common sense against a delusive but entrenched academic orthodoxy.