Copyranter recoils:
No one should have to witness the sexual abuse? Alright, next time stepdaddy will bring a blindfold. Jesus what are people thinking?!? Also, re: putting a bear in a child abuse ad—ahem.
Update from a Chicago reader:
While I can't necessarily get behind the exact word choice on this ad, the Chicago Children's Advocacy Center ad campaign (including such other slogans as, "most victims of 'sexual molestation' aren't even old enough to spell 'sexual molestation'") are specifically designed to be "creepy ads" in order to make a point. The kids that the CCAC deals come from deeply fucked-up situations and then get thrust into a justice system that treats them as case instead of a child, thus reducing their internal sense of humanity even further. This is an organization that cuts through a Gordian knot of red tape in order to get criminals prosecuted and get the victims a support structure with which they can shed the role of victimhood. CCAC's website claims that they deal with 2,500 victims each year, and I don't think it's at all unreasonable to assume that that's probably only a fraction of the kids being abused just in the Chicago area.
The Dish 