A philosophical primer:
The first video embed wasn’t on a computer, it was in your living room. VHS tapes moved movies out of the movie theater and into the house. The smaller screen shared attention with the cluttered room, the eclectic seating, the lights, the refrigerator, the family, the pizza delivery, and all the other distractions that one normally needed to tune out in order to focus on a film. Except that we didn’t tune them out. We let them in; talking and eating in front of the set, pausing to do something else, de-emphasizing the designated experience into a mere feature of a larger, busier environment.
The Dish 