You Think You’re Buying Cheap Wine?

Think again:

Europeans seem perfectly comfortable cracking open a 1-euro tetra-pak of wine for guests. Germans, for example, pay just $1.79 on average for a bottle of wine. … If you and your significant other [in the US] were to drink five bottles of wine a week, at $15 per bottle, your annual wine outlay would approach $4,000. That’s more than the average family spends on groceries.