Who Identifies As Rich Or Poor?

Almost nobody:

According to the General Social Survey at the University of Chicago, which has been asking people what social class they belong to since 1972, more than 90 percent of Americans put themselves squarely in the middle – belonging either to the working class or the middle class.

Historically, less than 6 percent of people identify with the lower class – well below the poverty rate, which was 15.1 percent in 2010 – and about 3 percent with the upper class.