The 2011 Hasbarah Fail Awards!

Gershom Gorenberg is doing his own version of our year-end awards for worst PR missteps by the current Israeli government. One nominee:

The New York Times invited Prime Minister Benjamin Netanyahu to write an article for its opinion pages. Netanyahu adviser Ron Dermer wrote back to decline the offer on the grounds that the oped page was biased against Israel. Yup. Offered the chance to balance what the prime minister’s office claims is unfair commentary on his policies, Netanyahu said no because he wouldn’t appear on a page that doesn’t have balance. Netanyahu is supposed to be a master of hasbarah (Heb. n.: propaganda, bull) but he simply ceded the podium. Dermer objected to columnist Tom Friedman’s assertion that applause for Netanyahu when he addressed Congress was purchased by the Israel lobby. But Netanyahu is unwilling to face the wider audience of the Times, which cannot be accused of being bought. At first glance, Netanyahu and his advisers gave into childish petulance. If we assume a more adult, reasoned choice, they decided to plead nolo contendere to the criticisms made on the Times oped page rather than risk new criticism based on the inevitable weakness of their defense of Netanyahu’s policies.