Steve Kornacki thinks media non-coverage made Paul's rise possible:
[T]he virtual press blackout … meant that the newsletters weren’t being mentioned, and that Paul wasn’t facing the intense day-to-day scrutiny that took a toll on other GOP candidates when they enjoyed breakthrough moments this year. It allowed him to present himself to audiences on his own terms and helped him become something of a sympathetic figure. In effect, Paul was able to take advantage of the many nontraditional means of communicating with voters that now exist without those voters being subjected to screaming mainstream press headlines about Paul controversies and gaffes. How many of the new supporters Paul gained these past few years didn’t know anything about the newsletters until this month?
The Dish 