What Could Replace The Mandate?

Jonathan Cohn reviews, somewhat negatively, one proposal:

Under the Affordable Care Act, people with the economic means to pay for health care must obtain insurance or pay a modest fee to the government. (The government subsidizes the purchase for people who can’t afford the full price of a policy; it also exempts people with religious objections to formalized medical care.) Paul [Starr] suggests that, instead of imposing this requirement, the government could simply have offered everybody a choice: People could opt to refuse insurance, but only if they were willing to relinquish the benefits and protections of the new law for a fixed period of time: For example, they would not be guaranteed coverage if they had pre-existing conditions. (An alternative would be to charge people late-enrollment fees.) … It’s true that soft mandates work for the Medicare population. But does that lesson apply to the population that the Affordable Care Act's mandate targets? There's good reason to doubt it.