Carlos Hanson partially blames the primary schedule:
Latinos make up only about 2 percent of Iowa's population; even less in New Hampshire. Nationally, though, Hispanics account for about 16 percent of the population. More than 21 million are eligible to vote — although, right now, only about 11 million are actually registered. … Florida alone will award more delegates to the winner — 50 — than Iowa and New Hampshire together. And Latinos constitute about 14 percent of voters there. That's not enough to single- handedly win an election, but it's enough to sway the outcome. That primary, on Jan. 31, will say a lot more about who Hispanics like in the Republican field than the three contests that came before it. But what it might do is knock out a candidate who has shown he cares about Latinos. A poor enough showing in New Hampshire could permanently damage a candidate's chances to bring in money to continue, even if he doesn't drop out.
The Dish 