The Dawn Of The Insta-Ad

The ad below came out within hours of last night's debate:

Joshua Tucker wonders how effective these types of ads are:

It seems to me that there are a number of good papers waiting to be written on these sort of rapid response ads. Most basically, I wonder how many people see them? More generally, though, I wonder how much potential they have to drive media coverage of the event, and to frame the take away point from the debate.