Does Facebook Expand Our Horizons?

Facebook-Strong-Ties-vs.-Weak-Ties

Farhad Manjoo parses a new study commissioned by Facebook that complicates the theory of the online echo chamber:

Although we’re more likely to share information from our close friends, we still share stuff from our weak ties—and the links from those weak ties are the most novel links on the network. Those links from our weak ties, that is, are most likely to point to information that you would not have shared if you hadn’t seen it on Facebook.  … Social networks—even if they’re dominated by personalization algorithms like EdgeRank—could be breaking you out of your filter bubble rather than reinforcing it.

Rob Horning is skeptical of Facebook's motivations for conducting the study.

(Graphic via Mashable)