Why Do We Like To Smell Each Other?

Yingyang

Our sense of smell helps us pick genetically suitable mates and tell healthy individuals from the unhealthy. But we've learned to beat the system:

Very early in our human history, we began to take advantage of smells produced elsewhere in nature to perfume our bodies. We think of perfume as lovely in moderation, but there is another way to think of perfume, as a way to cheat. When you apply deodorant or perfume, you are covering up the odors produced by your bacteria with an odor regarded as pleasant, at least to the conscious brain and perhaps, if the perfume and deodorant companies have done their jobs, to the subconscious too, which is important since that seems to be where the decisions are being made. 

(Photo by Tim Dorr)