Virginia Postrel proposes reforming the Academy Awards ceremony to drive up ratings:
"American Idol" and sports events share an appeal the Oscars lack: Something is happening that affects the outcome while the viewers are actually watching. Movie performances can’t be live, of course, but the ceremony could include a real-time element of argument and judging. … Give each nominated film’s producers a fixed length of time to make its case with clips and an on-stage advocate.
Skip Olivia counters:
[Postrel] thinks the Oscars need to engage viewers like "Dancing with the Stars" or "American Idol." But those shows are episodic competitions designed to build momentum over several weeks. Viewers become acquainted with the individual contestants and develop rooting interests. That won’t happen with the Oscars no matter what changes you make to the format. It’s a one-time event designed to honor past accomplishments in film.
The Dish 