Joe Klein asks how Romney plans to win it:
[I]f you’re going to posit yourself as "electable"–that is, attractive to a general electorate broader than the Republican Party’s base–you have to take positions will actually attract moderates and independents. Bill Clinton did that by promising to "reform welfare as we know it" in 1992 (he delivered, too); George W. Bush did that by offering the promise of a softer "compassionate conservativism" (with a few notable exceptions, like his support for AIDs relief in Africa, Bush didn’t deliver). Romney has done nothing to reassure moderate voters that he won’t be a nutter. He may be a "moderate" in the current Republican Party, but he has been campaigning as, well, a severe conservative if you consider the larger political spectrum.
The Dish 