Kornacki thinks Limbaugh walked right into it:
The specific threat to Republicans involves a very specific type of voter: the unmarried woman. In 2008, Barack Obama beat John McCain by 41 points among single women, and John Kerry’s 2004 margin over Bush was 25 percent. This is where the gender gap that we hear about every four years come from. Single women tend to be receptive to Democratic candidates, and hostile to Republicans and their culture war politics. As Greg Sargent noted, there is already some evidence that the contraception debate is pushing single women who had defected from the Obama camp back into his fold. The Limbaugh drama could accelerate this trend.
Amanda Marcotte claims the GOP underestimated American acceptance of premarital sex:
Americans are still uptight about poor women having sex, teenage girls having sex, queer women having sex, and women who openly reject the path to marriage and motherhood having sex, but they're just fine with the Sandra Flukes of the world having sex. Cohabitation before marriage is the national norm, and not just for my generation. I'm from Texas, for god's sake, and I can probably count the married couples I know under 60 who didn't live together before marriage on one hand, and in all my life, I've never known anyone to have a fight with their family about that.