Avik S. A. Roy thinks so:
Today, Tri-Sprintec costs $9 a month. In 2020, don't be surprised if it costs $30. Drug companies will be able to market "branded" contraceptives at premium prices, knowing that women are free to choose the most expensive, designer product because it will cost them the same as the cheapest generic. Prepare yourself for multi-million-dollar Super Bowl ad campaigns from competing manufacturers.
The Dish 