Desperate Ad Watch

Internet Explorer has launched a new website, TheBrowserYouLovedToHate.com, to win back the cool kids on the Internet. It features this ad:

Joe Coscarelli cringes:

[F]orced corporate hipness almost always commits the worst sin of all: trying too hard.

A reader differs:

I thought this ad was brilliant. I totally identify with the rabid fury toward IE "back in the day" (before I just moved on) and the ad made me laugh. I think most techies know that sucky products can be improved or rebooted – and a little humble self-awareness helps. Windows Vista was universally panned but Windows 8 is considered really, really good. Apple is the biggest comeback of all. (It never really sucked but it turned many people off.) I'm ready to try IE9. Why not?