
The developing world:
1990 to 2009 … consumption jumped by 57% in the Middle East and Africa. In emerging markets, men are leading the trend. About 800m men smoke cigarettes, compared with fewer than 200m women. More than 80% of these male smokers are in low- and middle-income countries. The problem is particularly acute in China, where 50% of men smoke (compared with just 2% of women), consuming one-third of the world's cigarettes in the process.