Future Nostalgia

Adam Gopnik theorizes that American culture is most nostalgic about the decade 40 years prior, what he dubs the "Golden Forty-Year Rule." Gopnik looks ahead to the 2050s, when the Obama era will be characterized:

A small, attentive child, in a stroller on some Brooklyn playground or Minneapolis street, is already recording the stray images and sounds of this era: Michelle’s upper arms, the baritone crooning sound of NPR, people sipping lattes (which a later decade will know as poison) at 10 A.M.—manners as strange and beautiful as smoking in restaurants and drinking Scotch at 3 P.M. seem to us. A series or a movie must already be simmering in her head, with its characters showing off their iPads and staring at their flat screens: absurdly antiquated and dated, they will seem, but so touching in their aspiration to the absolutely modern. Forty years from now, we’ll know, at last, how we looked and sounded and made love, and who we really were.

Kottke differs:

Maybe we've reached Peak Nostalgia and in an effort to find more and more nostalgia for an ever-increasing audience, culturemakers are mining more from those eras outside of the appointed 40-year era and as a result, pop culture is feeling more timeless, echoing all eras, until it becomes a culture that can't draw upon anything but itself.

Linda Holmes muses:

For an individual, nostalgia is a function of memory. But for a culture, nostalgia is a kind of travel. It is about somewhere else, somewhere different but vaguely recognizable, another place to look at the sunset. If we were really looking for a time when things felt easier, after all, we wouldn't love times of war and social upheaval; we'd be making shows about the dot-com boom. But we don't, because it isn't different enough yet. It has to be elsewhere; it cannot be here, because we cannot be here, not always, not every day.