A novel idea:
Dr. Kim Dong of Houston’s Memorial Hermann hospital system performed a brain tumor resection surgery on a 21-year-old patient Wednesday morning. But the routine operation came with a catch — outside the surgery room, his every move was relayed on Twitter by hospital staff, and graphic photos and video were posted to Pinterest, YouTube and other platforms. A brain tumor specialist on hand helped answer questions.
It was a smashing success: "14.5 million people came through the hospital’s website, broadcast partners ABC.com and The Houston Chronicle, Storify, other social media platforms and viral word-of-tweet chatter." Pictures and video here.
The Dish 