Melinda Gates is waging it, in accordance with her Catholic faith:
Gates believes that by focusing on the lives of women and children, and by making it clear that the agenda is neither coercive population control nor abortion, the controversy over international family-planning programs can be defused. Right now, she points out, 100,000 women annually die in childbirth after unintended pregnancies. Six hundred thousand babies born to women who didn’t want to be pregnant die in the first month of life.
How times have changed:
In the middle of the 20th century, global family planning was seen as an issue of national security, not feminism. In the aftermath of World War II, high birth rates and falling death rates in poor countries led to an international panic about overpopulation, which many believed would cause widespread instability, leaving countries vulnerable to communist revolution. By the early 1960s, Dwight Eisenhower was calling for foreign aid for birth control in The Saturday Evening Post, and he and Harry Truman became honorary chairmen of Planned Parenthood. In 1965 President Lyndon Johnson implored the United Nations to “face forthrightly the multiplying problems of our multiplying populations … Let us act on the fact that less than $5 invested in population control is worth $100 invested in economic growth.”
Over the next 15 years, the U.S. led the world in a massive effort to bring family planning to every corner of the globe. Powerful Americans lobbied the United Nations to create the United Nations Fund for Population Activities, or UNFPA, and then to expand its work. “Success in the population field, under United Nations leadership, may … determine whether we can resolve successfully the other great questions of peace, prosperity, and individual rights that face the world,” wrote George H.W. Bush in 1973.
Gates' full TED talk on contraception and why it shouldn't be controversial is here.