Ad War Update

The Romney campaign responds to Obama's Bain spot with a "gauzy" video about a different steel company, SDI: 

The Obama campaign is only testing the waters with its ad, putting $71,000 behind it in five key states. David Graham has more

The new ad comes after a week in which the political discussion was centered around Barack Obama's endorsement of gay marriage. That stance is a potential liability for the president in swing states: In four of the five states where "Steel" will air (Virginia, Ohio, Colorado, and Pennsylvania), civil gay marriage is banned by state constitutional amendments. An ad that focuses on Rust Belt concerns helps to distract from the social issue question. Meanwhile, it answers Republican critics who complained that Obama was avoiding conversation about the economy — and it puts Romney on the defensive.

Byron York anticipates Romney's counterattack: 

First, the campaign has carefully scrutinized Romney's entire record at Bain and believes it is a strongly positive one overall.  But that is the big picture — there are individual instances in which Bain investments failed.  Given that, look for the Romney campaign and its surrogates to counterattack by focusing on an instance in which Barack Obama, in essence, took over a company and laid people off in an effort to save the larger enterprise. That was, of course, the auto bailouts, and while Obama often cites his success in "saving" the car industry, few remember today how many (non-union) workers lost their jobs in the Obama administration's handling of the matter.  During the economic crisis, General Motors and Chrysler shut down more than 700 dealerships, resulting in the loss of tens of thousands of jobs.  And the companies did it under pressure from Obama.

But the crony-capitalism charge doesn't sit well with the above ad, as Maggie Haberman notes

SDI, as the folks at American Bridge point out, may not ultimately be the best test case for Romney to push back with, since it runs counter to other parts of his message – the firm got tax subsidies and levies were raised on an Indiana county to help pay for infrastructure that benefitted the company.

Meanwhile, the RNC focuses on the debt: 

And MoveOn.org goes after Romney for "throwing women under the bus": 

Previous Ad War Updates: May 10May 9May 8,  May 7May 3May 2May 1Apr 30Apr 27Apr 26Apr 25Apr 24Apr 23Apr 18Apr 17Apr 16Apr 13Apr 11Apr 10Apr 9Apr 5Apr 4Apr 3Apr 2Mar 30Mar 27Mar 26Mar 23Mar 22Mar 21Mar 20Mar 19Mar 16Mar 15Mar 14Mar 13Mar 12Mar 9Mar 8Mar 7Mar 6Mar 5Mar 2Mar 1Feb 29Feb 28Feb 27Feb 23Feb 22Feb 21, Feb 17, Feb 16, Feb 15, Feb 14, Feb 13, Feb 9, Feb 8, Feb 7, Feb 6, Feb 3, Feb 2, Feb 1, Jan 30, Jan 29, Jan 27, Jan 26, Jan 25, Jan 24, Jan 22, Jan 20, Jan 19, Jan 18, Jan 17, Jan 16 and Jan 12.