Romney imagines "day one" of his presidency in his first spot of the general election:
The ad is misleading, but Jamelle Bouie is nevertheless impressed:
If you—like most people—haven’t been paying attention to politics over the last year, you would think that President Obama has purposefully kept jobs from the United States, raised taxes on "job creators," and passed a terrible, ineffective health care bill. And while you don’t know too much about Mitt Romney, he seems competent and concerned with the economy. This is the impression Obama has to fight if he wants to win re-election in November, and while there are many avenues for attacking Romney, Obama’s middling position means that this will be a difficult undertaking.
Matt Lewis adds:
The words "President Romney" are repeated 3 times in his new ad. (Theory: People must be able to imagine you as president to elect you.)
Meawhile, the Obama campaign focuses on education – and relatability:
In web-only videos, the DNC sums up the line of attack on Bain, while Crossroads ridicules Obama.
Previous Ad War Updates: May 17, May 16, May 15, May 14, May 10, May 9, May 8, May 7, May 3, May 2, May 1, Apr 30, Apr 27, Apr 26, Apr 25, Apr 24, Apr 23, Apr 18, Apr 17, Apr 16, Apr 13, Apr 11, Apr 10, Apr 9, Apr 5, Apr 4, Apr 3, Apr 2, Mar 30, Mar 27, Mar 26, Mar 23, Mar 22, Mar 21, Mar 20, Mar 19, Mar 16, Mar 15, Mar 14, Mar 13, Mar 12, Mar 9, Mar 8, Mar 7, Mar 6, Mar 5, Mar 2, Mar 1, Feb 29, Feb 28, Feb 27, Feb 23, Feb 22, Feb 21, Feb 17, Feb 16, Feb 15, Feb 14, Feb 13, Feb 9, Feb 8, Feb 7, Feb 6, Feb 3, Feb 2, Feb 1, Jan 30, Jan 29, Jan 27, Jan 26, Jan 25, Jan 24, Jan 22, Jan 20, Jan 19, Jan 18, Jan 17, Jan 16 and Jan 12.
The Dish 