Ad War Update

The Obama campaign runs against Romney's record as Massachusetts governor ("one of the worst economic records in the country"): 

Jamelle Bouie notes an important irony: 

As Pema Levy points out at Talking Points Memo, the Romney team correctly hits Obama for neglecting the extent to which the former governor inherited a bad situation. … This is exactly what the Romney campaign is doing with regards to Obama’s economic record. By blaming Obama for job losses that occurred before his policies passed or took effect, the Romney team is able to say that the United States lost jobs under his tenure. But if you count from when Obama’s policies took effect, then you end up with more than two years of private sector job growth.

On a very different note, the Obama campaign dispatches Sarah Jessica Parker to court young voters in a spot that aired during the MTV Movie Awards: 

Meanwhile, the RNC mocks an Obama web video featuring Anna Wintour touting the same fundraiser: 

Jen Christensen breaks down online ad spending:

In the first few months of 2012, Obama's campaign bought nearly $16.4 million worth of online ads after spending almost $2.2 million last year — even though he didn't face a Democratic challenger. That means he is on pace to spend a record amount on digital ads, according to ad spending experts. The campaign for Mitt Romney, who survived a heated primary race to become the presumptive Republican nominee, spent $7.8 million for online ads this year, in addition to the $500,000 it spent in 2011. …  

For now, Romney's ads are most likely to show up online where readers may be sympathetic to his message, or on sites that would catch the attention of voters in a particular primary state. According to a CNN analysis of Nielsen Online AdRelevance, which tracks online ad spending, Romney's campaign made its largest online ad purchase — some $32,000 — on DrudgeReport.com.

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