"For the longest time, we've been reaching for a typeface that wasn't there. We knew it was something spare and tranquil, its letterforms reaching ambitiously outward, and we could hear it speaking in hushed but captivating tones. We imagined it as industrious, combining space-age optimism with the confidence and composure of a master craftsman. We could see the typeface among the realm of satisfying things, objects designed not merely to be used but to be enjoyed: a well-balanced knife, a performance engine; the tool that fits the hand just so," – Typography.com, reviewing the new Idlewild font. Update from a reader:
I don't know if you realize this, but Typography.com is the seller of that font, not a reviewer. It's marketing copy. And it seems in the ballpark of normal marketing copy to me – especially when you consider its audience is typographers, not laypeople.
The Dish 