Sarah Kessler wonders whether interactive video will take off:
[Danfung Dennis's] startup, Condition One, has developed a video player for the iPad and iPhone that gives users some control over how they view a scene. Viewers don’t just passively watch a window as they do with existing players. Rather, they can control video almost as if they are holding the camera. When they pivot or tilt their devices to the right, the video pans to show what they would see if they had turned their heads to the right from within the scene. The same goes for every direction (you can sample the experience with this iPad app).