Noel Murray wonders:
[T]he glut of coverage of trailers, casting notices, and the like has helped foster a sense that the movies don’t matter as much as the idea of the movies. Entertainment-media coverage runs the risk of becoming like sports reporting (where "What’s going to happen in tonight’s game?" is starting to outpace highlights and analysis) and political reporting (where "What do the pundits think about the candidate’s speech?" gets more attention than whether the claims in that speech are true). Already, some movie-lovers regularly lash out against bad reviews—and sometimes even good reviews—of movies they haven’t yet seen. They make up their minds when they see the posters and the commercials. Everything else is mere formality.
The Dish 