Why Are Internet Scams So Obvious?

It makes finding easy marks simple:

Microsoft researcher Cormac Herley seeks to answer one of the basic questions of internet life in his paperWhy do Nigerian scammers say they are from Nigeria? Getting an email from a deposed Nigerian prince sends off warning bells to just about everyone, so why do scammers continue to use such outlandish stories from a location infamous for advance fee fraud? Herley says that scammers don’t want anyone but the most gullible — and therefore the most likely to follow through — to respond to the emails because it costs scammers time, money, and effort to continue past the first email. 

Joshua Gans adds two cents.