A clever way to get that new book off the shelf:
The book, "El Libro que No Puede Esperar" (The Book That Can't Wait), comes sealed in a plastic wrapper. Once the wrapper is removed and the book is cracked, the ink begins to age; it's got a lifespan of less than two months. Just months after being opened, The Book That Can't Wait is filled with nothing but blank pages. That makes the book unputdownable in an entirely new way.
Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day.
The Dish 