America's strongest woman, Sarah Robles, lacks sponsorship. Is pop culture to blame?
[W]hile we have archetypes of women who are less strong than men, but manage to hold their own through cleverness, and of bigger women who are funny or cheery (or even occasionally intimidating, as with Melissa McCarthy’s pep talk in Bridesmaids), we don’t have a positive established archetype of women who are as big and as strong as men, whether as heroes, or rescuers, or funny action stars. Advertisers may not be interested in Robles, but they, and their marketing agencies, may simply not be creative enough to figure out the many engaging things they could do with her. If she medals in London, one would hope that someone, somewhere, gets their creative juices flowing and figures that out.
The Dish 