“The Procter & Gamble Of Sex Toys”

Dave Gardetta profiles the LA company, Doc Johnson:

Together the Bravermans run Doc Johnson, the country’s biggest sex toy manufacturer, a six-acre industrial park in North Hollywood that employs 500 people and fabricates about 2,500 items—including the Pocket Rocket vibrator, the John Holmes penis pump, the Cuddles clitoral bumper, Li’L Gum Drops butt plugs (sold in pink or blue), Dr. Honn’s Erection Ring ("Feel the Power"), and Kimmi, an anime love doll that arrives with her own "removable vagina." … Each month the company pours 125 tons of rubber, manufacturing 330,000 dildos, vibrators, and synthetic buttocks.

Doc Johnson prides itself on old-school rubber castings rather than high-tech sleeves. The most recent addition to its product line is the straight porn star James Deen:

"Let me ask you a legitimate question," Chad said, balancing a pen between his fingers. "Would…you…be interested in molding your ass today?" Deen blanked. "And I ask this for two reasons," Chad skipped on without missing a beat. "One, it opens up a larger product line. We could do, say, an ass and cock combo." Chad smiled encouragingly. "Two, we open up a second market—the fetish for gay men of having a straight man in bed. Would you object to that?" A bystander in Chad’s office could think of a hundred objections off the top of his head. "I can’t think of a reason why not," said Deen, grinning and reaching for Chad’s pen. A contract was signed and, a half hour later, a penis cast.

Deen is also the subject of a GQ profile this month. Previous Dish on the performer here.