Trende notes that neither candidate has moved the polls much:
One seemingly odd characteristic of this year's election is the stubborn consistency of the polls. Consider: Since the Republican primary officially ended in early May, 10 of the 13 polls of likely voters have pegged the president's vote share between 43 and 47 percent, while 11 of 13 have shown Mitt Romney in the same band. If we remove the June 15 Bloomberg poll as an outlier, the standard deviation for the president's numbers is two points. For Romney, it is 1.3 points.
Douthat wishes Romney would aim for more than 51 percent:
Romney campaign hasn’t been doing much that would open up a plausible path to, say, 53 percent, and in the process create some breathing room in case the unexpected happens (which it usually does). Eric Fehrnstrom’s famous “etch-a-sketch” comment notwithstanding, there’s no sign yet that the Romney campaign intends to offer any policy substance that might make him seem like something other than just Mr. Generic Republican, or reassure working class voters that a vote for Mitt isn’t just a vote to return to the not-so-great economy of the Bush era.