It was midwifed by the rise of factories:
[T]ortillas, like donuts, are best eaten fresh, preferably within a few hours off the griddle. In Mexico, tortilla factories have been largely a cottage industry, conveniently located on any street corner, and operating sporadically throughout the day for customers who line up before breakfast, lunch, and dinner. This just-in-time business model, however, fit poorly in the postwar "Fordist" era of giant factories pursuing economies of scale. Mass production was needed to achieve profits on low-value commodities, and there are few consumer goods cheaper than a corn tortilla. Commercial supplies of fresh tortillas were simply uneconomical in markets without regular demand from knowledgeable consumers, which basically meant everywhere except Mexico, Central America, and a few cities in the United States. By contrast, taco shells could be produced in bulk, wrapped in plastic, stored in warehouses, and shipped around the world, albeit with some breakage.