My old Oxford chum, Boris Johnson, now mayor of London, could teach the Republican nominee a few things. Boris is a right old Etonian, and a moneyed, plummy-sounding toff, but he embraces it, makes fun of it and has endeared himself to millions by it. His Bullingdon accent, his sexual shenanigans, his amazing hair: it's all him, vowels and all. So when something wrong happens, he runs with it:
Unscripted and uninhibited, Boris is busy making conservatism more popular among those most alienated by some aspects of it. Which is why, in all likelihood, he will lead his party, and maybe country, some day soon. And why Romney – a man very few seem to understand or like – may not share the same fate. Personality matters. We elect people, not corporations. And they are, as Boris reveals, different things.