by Gwynn Guilford
Stanford med school professor Robert Jackler discusses the history of the tobacco industry's Olympic marketing tactics. From the Atlanta Olympics:
Perhaps the most comprehensive effort was the tobacco company’s “accommodation program.” [Philip Morris] managed to hermetically surround the Olympic site with hotels, restaurants and bars that would accommodate smokers. Over 700 establishments surrounding the Olympic Ring participated in the program, all despite the Olympic committee’s anti-smoking policies.
Jackler suspects this marketing approach continues today.
The Dish 