Despite the US team's recent gold in London, Noah Davis believes it's "a team in decline."
How can America regain the lead as women's soccer world power? The core of the team remains strong, posting an 88-6-10 record under coach Pia Sundhage, but the Olympics revealed a squad whose wins had more to do with hustle and some favorable calls than superior skill. A viable league is the only way to cultivate future dominance.
Easier said than done, notes Davis – particularly after the WUSA crumbled in 2003, taking with it $100 million in investment. Newer offshoot leagues are pioneering a more cautious approach:
The W-League and WSPL Elite have different models, but they both focus on grassroots efforts to drive interest. Women sign autographs after the games and spend time with the fans that support them. They appear at community events. It's all part of the plan. "You have to develop local heroes or heroines. You have to let people know where you play, and get a solid reputation behind you. And then you have to build from there," [WPSL founder Jerry] Zanelli said. "The Boston Breakers have done a great job of that. They sold out every game, no matter what. But you don't have to be Division 1 to attract people. You just have to play good soccer."
(Photo of midfielder Megan Rapinoe, who plays for W-League's Seattle Sounders Women's team. By Flickr user evildan2)
The Dish 