by Zoë Pollock
With their "buy one, give one" campaign, TOMS shoes flooded the market with free shoes, making it hard for local businesses to survive. Lauren Bishop praises the hipster eyeglass supplier Warby Parker for improving the model:
Despite their tagline [“Buy a Pair, Give a Pair”], what the company actually does is donate money and glasses to partner organizations like the non-profit VisionSpring, which turns around and sells those glasses to people living on less than $4 dollars a day in Bangladesh, India, El Salvador, and South Africa. VisionSpring does this by training their workers in basic business skills and eye exams, then sending them out into their communities to conduct free vision screenings and sell the glasses donated by Warby Parker.
One reason this works: glasses are harder to come by than shoes:
A study (pdf) in Sub-Saharan Africa found that over 80 percent of people between the ages of 5 and 93 who need glasses have never had an eye examination. An impact assessment (pdf) conducted by VisionSpring and the University of Michigan found that reading glasses improved wearers’ productivity and income. In general, having glasses allows adults to continue working despite deteriorating sight and helps vision impaired children succeed in school. Shoes, on the other hand, are available even in the poorest corners of the world. In fact, many TOMS pictures and videos show children removing their own shoes to try on a TOMS pair.
(Hat tip: Lauren Jenkins)
